The Rabbit of the Moon

Sailor Moon's name, "Tsukino Usagi", is supposed to represent the phrase "tsuki no usagi", which means "rabbit of the moon" and is a play on the Japanese legend of the rabbit on the moon. Here is one version of the story, from Showbunny.

"Once upon a time long ago, a monkey, a rabbit, and a fox lived together as friends. During the day they frolicked on the mountain; at night they went back to the forest. This went on for some years.
The Lord of Heaven heard about it and wanted to see if it were really true. He went to them disguised as an old wanderer. "I have traveled through mountains and valleys and I am tired out. Could you give me something to eat?" said he, laying down his staff in order to rest.
The monkey went off at once to gather nuts that he presented; the fox brought an offering from his fish trap in the river. The rabbit ran through the fields in every direction but came back with nothing.
The monkey and the fox made fun of him: "You are really good for nothing." The little rabbit was so discouraged that he asked the monkey to gather some thistles and the fox to set fire to them. They did so.
Then the little rabbit said to the old man, "Please eat me," and threw himself into the flames. The pilgrim was pierced to the heart by this sacrifice, and wept, saying, "Each one deserves praise; there are neither winners nor losers. But the little rabbit has given an exceptional proof of love."
So saying, he restored the rabbit to his original form and took the little body to heaven to be buried in the palace of the moon."

As you can see, the little bunny made quite a sacrifice, just as Sailor Moon did time and time again. The rabbit on the moon also plays a part in Mayan legends. This information from Rabbit in the Moon:

"The shadows on the surface of the full moon can serve as a sort of cultural ink-blot test. In the US, we talk about "the man in the moon". But when the Maya looked at the same shades of dark and light, they saw a pattern that resembled a leaping rabbit. The Moon Goddess was often portrayed holding her special pet, a large rabbit, in her arms."

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